Claire Rankine is a Canadian crisis communications and reputation management expert with more than 25 years of experience advising global organizations through high-stakes moments, intense public scrutiny, and complex reputational risk.
Claire co-founded unnamed source to give Canadian organizations access to the kind of senior crisis counsel typically reserved for the world’s largest brands. She brings firsthand experience from inside the room — having led crisis response, issues management, and brand protection in Canada for Nike, SharkNinja, and Microsoft, as well as top global PR firms. Her work spans consumer goods, technology, retail, and sportswear, covering everything from product and regulatory crises to executive, cultural, and social controversies.
Claire is known for calm, decisive leadership under pressure and a rare ability to align communications strategy with executive decision-making in real time. She advises leaders not just on what to say — but how to act to protect long-term reputation.